I manage marketing efforts for Gray Matter Systems, a company that solves complex problems in businesses, utilities, or any other industrial setting with software, hardware and the best professional services team available.
Gray Matter Systems is the largest representative of GE Intelligent Platforms in North America with a territory stretching from Texas to Florida and Pennsylvania to Michigan and all of Canada.
I’m responsible for web design, development, content development and marketing, internet and email marketing, SEO, graphic design, event management, and branding for Gray Matter Systems.
Digital Marketing Lead efforts for lead generation through various channels including email, social media, web, and advertisements. Leverage existing content in the form of white papers or case studies (or created my own) to fuel lead generation efforts. Position company as “Thought Leader” by holding regular webinars covering critical topics relevant to our verticals.
Event Management Coordinate live events, ranging in size from intimate lunch-and-learns to large-scale conference style meetings. Responsible for creating collateral for event including microsites, mobile apps, course materials, and event material (lanyards, bags). Coordinate tracks and line-up speakers.
Branding and Identity Responsible for producing marketing collateral for a myriad uses. Utilize Adobe Creative Suite to created logos and treatments for events, build templates for white papers, data sheets, line-cards, and corporate slide decks. Establish branding guidelines for consistency. Wrote style-guide to lock down logo guidelines, define colors, fonts, etc.
Content Marketing / Writing
Landing Page Development
Lead Generation / Nurturing
Social Media Marketing
Adobe Creative Cloud Including
SEO Placed www.simio.biz on Google’s for five of eight critical application area key words – all above page one. Responsible for delivering complete site redesign in four weeks – removing graphic-based structure and implementing a current, content-driven, SEO-rich and user-friendly website.
Web Design, Development Completed transfer and complete redesign of www.simio.biz to www.simio.com, including development, maintenance, site architecture, optimization, and marketing
Advertising Managed companies’ CPC campaigns (Google Adwords) as well as advertisements in other electronic media
Email Marketing Charged with e-newsletter marketing, list building, creation of template and content for Simio’s Forward Thinking Update
Graphic Design / Desktop Publishing Responsible for all company graphic design projects completed in Adobe Creative Suite 4, including but not limited to desktop publishing projects (InDesign, Acrobat), advertisements (Photoshop, Illustrator), and email communications (Dreamweaver)
Web Design Solely responsible for editorial tasks associated with planning, constructing, and maintaining greenproductsandtechnology.com, the first Hanley Wood website launched under the Tridion content management system.
Web DevelopmentRedesigned greenproductsandtechnology.com, recreated the site in its entirety, retooled the information architecture, and relaunched the site as ecohomemagazine.com.
Web Production Managed editorial aspects of ebuild.com, transformed InDesign and Quark files to HTML to bring print magazine content from various publications to the Hanley Wood’s online product catalog.
Leadership Following promotion, charged with training colleagues in content management system and assisting in launch of new websites, both in locally in Washington DC and abroad at satellite locations in Chicago and Pittsburgh.
Email Marketing Responsible content creation and dissemination for three email newsletters – a twice-weekly blast to over 100,000 subscribers and weekly message to 40,000 users.
Web Production Responsible for transfering content from print to web for ebuild, Hanley Wood’s online product catalog of over 100,000 articles and ecohomemagazine.com.
Wins Raised ecohomemagazine.com’s traffic over 100,000 page views in under a year. ecohomemagazine.com named best website in Launch Category in 2008 by B2B Magazine. Overhauled one website in legacy content management system, launched two in Tridion, and redesigned one brand’s newsletter.
Social Media Marketing
Skills and Tools